One key to success for a small business website is getting more visitors. But this is easier said than done. Although it is not necessarily complex, such job requires commitment. In addition to...
The Christmas season is the time of giving. This is not only for families and friends but for business of various scales. Many small businesses find it very challenging to give Christmas deals to thei...
Inside Tradr is all about helping small business be successful. Part of that obviously includes getting your problems fixed. This post’s purpose is to highlight the problems small business and h...
Just reading over some old copies of Harvard Business Review. In the Dec 2011 issue, they outlined some direction on what small business needs to do to survive change in the retail industry. 1. Omnich...
The computer age has presented a lot of business opportunities for many. One of them is being able to start an online business. Right now, anyone, with the right business idea can start a business. Th...
What is an on-line retail store? Silly question. It’s a place where people can buy things on the Internet, you say. But what is it? A deliberately created environment which causes a customer to want...
Before you jump into running your own online business empire you should conduct some sort of planning first! Why Do a Business Plan? Uses and Benefits of a Business Plan A business plan is often prepa...
Howdy Tradr’s Check out this post from Inc.com on 7 tips for running your online store. Well-Crafted Product Descriptions According to Drew Barton, CEO of Atlanta-based Southern Web Group, the b...
Check out this new milo report that gives us insight on what retail might look like in the future. Shoppers Want Access Via Multiple Channels Shoppers Want a Personalised Shopping Experience Sh...
What most people agree on is that e-commerce as a whole will continue to grow rapidly and eat into offline commerce. In the steady state, offline commerce will serve only two purposes: immediacy (stuf...
Website traffic is crucial in the success of your business. You want to make sure that your site appears on top of the search engines. But how will you do that with all your competition? To help you i...
Admit it, Facebook is one of the best gifts that the information age has given entrepreneurs. It revolutionized the way companies market their brand and reach their market. The good news is that you c...
In order to gain trust from an online shopper a retailer can set up a physical pop-up store. A pop-up store is a temporary physical display of your products or services. You can usually achieve this i...
Check out this post on mashable: Why Analytics Matter to Small Businesses – July 15, 2012 by Christine Erickson Lets summarise it: Businesses are online, trying to achieve 3 things – con...
As you know, Tradr is here to help small business cut costs, make more sales and become successful. That’s the topic of this blog post: How to Cut Costs for Your Small Business in 2012 A typical...
You don’t need to be a social marketing expert – you have a small business to run!!! So these 6 tips should be enough to get you across the line Hope you ‘like‘ this pos...
Local retailers are increasingly seen as being in direct competition with online shopping. Tradr, based in Australia, recently saw our 2011 Christmas shopping numbers down. Why? Here’s one of th...
A recent survey found several reasons why consumers engage businesses via social channels. The most important reason? To receive exclusive offers… Why do Consumers Engage with Brands through Soc...
Popularity Lists Sorting your products out by priority order allows the shopper to apply a social proof filter to the results. Sort by: Most favourited Most viewed Most commented Most popular Sites th...
Recommendations A powerful tool where other like minded people reinforce a product with social proof. Social Recommendation Sites Apple (Genius) Apple Genius within iTunes makes it so easy to download...
Sell a Product by Selling Your Story Provide social proof of the product by telling a story that is both interest, and has a human angle to it. There is a lot of information out there about how Steve ...
Reviews from other customers help reinforce how trustworthy a product or service is. Potential buyers can find out the quality of your goods or services. With social commerce other buyers opini...
Show me the Social Proof ! The Wish List Over at Best Buy you see Wish Lists in action. Wish Lists, ’Pick Lists’ or ‘Gift Lists’ simply show what people want. What they desir...
Social Commerce – helping people to connect where they buy and buy where they connect Helping Your Customer Helps You Provide your shoppers with useful tools that will help them make better ch...
So what is Social Commerce? How can this new buzz word help my small business? I want in, what can I do? All these questions will be answered… Welcome to the How to Social Commerce Blog Over ti...